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When a prospective customer is looking for a product, restaurant, service, promotion, or anything from anywhere in the world, they’re likely going to search for it on Google first. That's how Google Ads work: someone enters a search term and Google serves them a relevant ad for a product or service.

In the world of business, Google Ads can be a hugely successful tool for driving traffic, marketing your product, and getting sales.

If you've been ignoring the most popular (and effective) online advertising platform in the world, it's time for you to take a second look.